March of Dimes: Mamagenda Animation
Client: March of Dimes (via FleishmanHillard)
Art Direction: Mike Furman
Animation: Patrick Milford
The USA has a maternal care crisis. More women die during pregnancy in the USA than in any other developed nation. Nearly 7 million women live in maternity care deserts – areas too far from adequate maternity support. Collaborating with FleishmanHillard’s DC office, I was asked to create an animation for the March of Dimes’ “Mamagenda” campaign. The goal of the campaign is to inspire people to take action to bring health equity and better access to care for every family. My role was to animate the detailed storyboards and create an impactful video that lays out the crisis and call to action.
