Joan & John Vatterott Family Foundation Logo
The John & Joan Vatterott Family Foundation asked me to redesign the logo they attempted to create themselves. After inquiring about any imagery they had, I was sent their family crest.
The Vaterott crest is full of great heraldic imagery but too complex to use as-is. I decided to pull specific elements from the crest to use in the logo. This ensured the foundation’s visual identity would maintain a meaningful connection to the Vatterott legacy.